Hochschultage 2023
Visual Identity of the university days 2023 of the University of Arts (HfK Bremen).
The knitted graphic at the heart of the visual identity is unconventional and bridges multiple disciplines in art and design.
The poster features a vibrant knitted section with key information, contrasted against a classic, restrained background with event details and logos. The interwoven typography symbolizes the interdisciplinary collaboration at the University of the Arts, creating a harmonious yet dynamic image.
Concept: Me and Uma Grotrian-Steinweg
Design: Me and Leonie Lindl
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With this poster crafted at the Hochschule, we had the opportunity to incorporate all the workshops into the advertising campaign. We showcased the poster in the workshops themselves, effectively highlighting the versatility of the university. Photos are made by Kim Mayer.
